Promotions, Printing & Eco-Friendly Printing

Let’s face it, when it comes to marketing and promotional items it’s hard to eliminate printing and paper – and that’s OK! There’s nothing to feel guilty about. There are many different ways to be eco-friendly when it comes to printing besides kicking paper to curb.

Here are few quick eco-friendly printing ideas to get you started:

1. Choose recycled paper.

   One of the easiest ways you can go green is selecting recycled paper when printing your marketing collateral. Recycled paper saves trees, uses less energy and water, and produces lower carbon emissions than non-recycled papers. Recycled paper also reduces the amount of landfill waste, as paper can be recycled up to 5 times.

2. Print double-sided, whenever possible.

   Ask your print vendor to print double-sided when it makes sense. This is a quick, simple thing to do to reduce the amount of paper you’re using. This, in turn, leads to less overall waste.

3. Select eco-friendly inks.

   There are many different eco-friendly printing inks to turn your regular print job into a green print job. When quoting a job with your printer, ask if they have any of the following ink types available: vegetable-based inks, soy-based inks, apparel water-based inks, UV inks, or eco solvent inks.  All of these inks create less toxic chemicals when they dry, compared to the standard petroleum-based inks we are used to.

4. Ship using biodegradable packing materials.

   If you need to have promotional items printed for an event, consider working with a vendor who uses using biodegradable packing materials instead of the typical plastic or petroleum-based foam materials. This eliminates excess waste and the substitute materials produce less harmful chemicals when they’re created.

These are just a few of the options you have when it comes to green printing. If you’re really interested in ensuring your printing is as eco-friendly as possible, give us a call. BPC can give you all the information you need to make the most informed decisions for all your printing needs.